On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can't articulate what their company does, employee advocacy is more important than ever, and we wanted to highlight ways brands can use it to scale with our one-day summit.
The takeaways were plentiful:
-Employee have the power of social at their fingertips, and ought to be approached as you would approach your audience: from one human to another.
-We shouldn't let millennials do all the work: digital literacy is important and possible at any age.
-Don't forget about disclosure and legal issues when it comes to using employees as brand advocates.
-Don't get bogged down in language and vocabulary. Use what works for you, and pilot your own kind of employee advocacy program, tailored to your brand and employees' needs.
-A great employee advocacy program can only strengthen your company culture. Look at companies whose culture you admire, and see what they're doing internally.
-Support for employee advocacy programs comes from top-down enthusiasm.
Check out more insights from the day here: