Properly marketing a brand or business today is not only limited to traditional print advertisements and online ads. Instead, there are plenty of mediums to choose from varying from email marketing to social media. Understanding the pros and cons of using email marketing and how to do so effectively can ultimately mean the difference between failure and success when attempting to reach a new audience or demographic of online visitors and potential customers.
Avoid Generic Headlines
In order to launch a successful email campaign it is essential to avoid generic and boring headlines. When users open their email and find hundreds of new messages filling their inbox daily, they often look for emails that stand out and appeal to them directly, skimming over the rest or marking them as spam. When you want to avoid having your messages marked as spam, be sure to connect directly to your potential reader by getting personal and using an original and unique headline for them to open and click.
It is also important to note where the email is coming from within the subject line or within the name line for the contact information listed for your email address to help build a reputation and credibility online. Be sure to spend time researching keywords and various trends in your market to help with finding the inspiration you need for the right headline. Having the right headline is a way to stand out among competition while making a name for yourself as a brand.
Stay True to Your Objective
Whenever you are sharing a new email marketing campaign it is imperative to stay true to your message's intention, objective and purpose. Avoid straying too far from your message's headline to keep from losing the interest of your readers. Subscribers to any online newsletter appreciate it when emails stick to objectives and deliver information directly in the email itself, rather than linking out to hundreds of external URLs.
Although it is acceptable to post links to your website within email marketing campaigns, be sure to include solid and valuable information in any newsletter you send out to ensure its success upon receiving it.
Give Your Readers Something to Look Forward To
Every time you are working to craft a new email marketing campaign, be sure to give your readers and subscribers something to look forward to in future campaigns and emails. Whether you are offering discounts and deals for subscribers or if you have a special campaign to promote in the upcoming months, giving your viewers something more to look forward to in the future can help to increase readership altogether. The more you have to offer to current subscribers, the easier it is to gain referrals to new potential readers who are also genuinely interested in your brand and what it has to offer.
Implement Social Media Into Email Marketing Campaigns
One of the best ways to increase the visibility of all of your social media accounts is to do so with email marketing campaigns. Using email marketing campaigns can increase social media inbound click rates by more than 150% according to recent studies. Implementing links to your Facebook, YouTube, Twitter and even Pinterest accounts can help to gain visibility within sites, increase page rank and even boost your credibility and reputation in the industry or niche you represent.
Using email marketing in combination with social media is also a way to boost rankings within search engines such as Google, Yahoo! and Bing, giving you a competitive edge over other blogs and websites in similar industries as you. The more frequently you update your email campaigns while including social media, the easier it becomes to gain virtual shares and likes with some of the most popular networks and communities today.
more you know about email marketing and the pros and cons of its method in advertising, the easier it becomes to formulate proper marketing plans that are ideal for any demographic you have in mind. Whether you are promoting an existing business or launching a new start up of your own, understanding email marketing is a way to stay ahead of competition while still having the ability to connect to potential customers and online readers on a more personal level when communicating.