Ebony is a make over Diva - looks, life, & branding. Make-me-over-Eb continues to transform the lives of many. She touches her clients through multiple WEB channels & continues to apply her creative focus to guide many businesses in their communication endeavors.
She wants you to engage the recipient in 'short-talk,' by continuously asking them questions. She thinks long surveys put people off and loose focus. She believes in really short opinion surveys - one to three questions. "It is important to use a promo code with the survey so you know what response can be attributed to a particular survey." Her style of writing copy is also engaging as she encourages you to 'aspire' and wants to help you get there. If deals are good, she wants to make it easy for you to share the deal or spread the word leveraging email & social media channels.
She hates mass email without proper segmentation. Worse than that is the lack of personalization. She feels that everyone takes time to provide their email id, the company that collects this information should have the obligation to personalize and treat you like an individual.
She LOVES how Blog Talk Radio engages its audience with weekly emails about updates to their tool for their subscribers. Blog Talk Radio also features links to articles in their blog that highlight various podcast programs they host. They also send screen shots of the new features, and links to information on their website about the new features. Her key message here is that Blog Talk Radio wants to make sure that their 'guest,' you feel welcome and never lost. She encourages marketers to use social media channels to improve their personal & brand leverage.
In a world with social media 'experts,' Ebony is one of the few originals who actually uses Social Media to create interactive conversations with those she serves.Link to original post