Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.
To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 internet users, aged 16-54, to get their input into what they watch online, how they watch it, and what they find most engaging.
The results have been incorporated into the below infographic - if you need, you can right-click and open in a new tab to zoom in on the specific detail.
Some interesting findings here, which are sure to help you create a more effective video marketing strategy.
A version of this post was first published on the Digital Information World blog.