Courtesy of MediaPostPublications comes this fine article entitled, "The Simple Beauty of Social Media," by Matthew Roche. Mr. Roche is the CEO and founder of Offermatica. Just so you know, Offermatica provides a testing-driven approach to Web site design that enables marketers to optimize their site's content and offers and to maximize their site's overall profitability.
The article is so good because it is very clear, very logical, moderately stated, and acknowledges that social media isn't for everyone. From out of the clouds and dust kicked up by a lot of social media advocates like me who just talk louder and louder at greater velocity when we encounter skeptics, Mr. Roche has plucked the few simple truths about the situation that are of relevance to marketers and has calmly stated the obvious.
One of his most powerful points in my opinion: social media can be used to get a lot of others doing a lot of work for you by offering little more than a place for them to voice their opinion.
I encourage you to read the column from beginning to end. But to entice you further, here is a definition of social media from Mr. Roche that exemplifies the simplicity and clarity with which he explains things:
Social media is a phrase most of us in marketing have come to recognize, though its meaning is not always clear. In its broadest sense, social media means the coming together of people within a community (whether that's an actual online community or simply a section on a Web site dedicated to giving consumers a voice) to actively participate in the creation of new and/or the management of existing content.
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