As your Facebook group grows, there'll come a time when you need to add in more moderation resources to keep things under control. But finding the right candidates for such roles can take time - you need to be across their activity, their commitment, their adherence to guidelines, etc.
To help narrow down the field, Facebook is now adding a new 'suggested moderator' tool, which will identify key members of your group/s who could be good candidates to become moderators and group leaders.
As explained by Facebook:
"[The] feature that will suggest a list of members from your group who could potentially be a good fit for your moderator team. This feature is completely optional to use, and we have several processes in place to help keep groups safe. However, admins also have an important role in protecting their group, and we recommend that admins thoroughly check the member profiles of these suggested moderators before officially inviting them to join the moderator team."
The new feature was first spotted by social media expert Matt Navarra last week, and is now being rolled out to all mobile users. The tool will start with a small subset of groups and expand over time.
Facebook first started testing Suggested Moderators back in July.
To view your 'Suggested Moderator' recommendations (if/when you have access), you'll need to:
- Navigate to your 'Admin Tools' section in your group
- Within the section titled 'Insights from the last 28 days', swipe left until you see a section that has a number of suggested moderators for you to review.
- Once you click on that section, you'll see a list of the specific members that we recommend would be good fits for your group as moderators.
- Within that list, you can directly decide to invite those members to join your moderator team.
It could be a handy addition - and for brands running groups, it could also be a good way to acknowledge your key advocates, and further solidify their engagement and commitment, in at least a semi-official way. Of course, that also comes with a level of risk in trusting your group administration to non-employees, but for dedicated fans, it may be worth considering.
With Facebook group engagement rising, and Facebook looking to capitalize on such, more businesses are no doubt considering whether a Facebook group could be beneficial to their broader marketing efforts. Maybe this addition will make it a more viable option moving forward.
You can read more about Facebook's new 'Suggested Moderators' tool here.