Here’s a small, but important, update - Facebook has announced that it has expanded its Rights Manager tool to help monitor and protect video on Instagram, in addition to Facebook.
As explained by Facebook:
“While we’ve always provided tools for rights owners to report potential IP violations on Instagram, now Rights Manager offers another way to help protect your videos.”
Rights Manager works by cross-referencing your uploaded video content against other uploads, and alerting content owners to potential violations.
To protect usage of your video content on Instagram, you need to:
- Log into your Facebook Page and enable coverage on Instagram — either through a prompt when you open Rights Manager, or by going to Rights Manager in your Page Settings and enabling it.
- Once you’ve enabled Rights Manager for Instagram, any reference files you upload will protect that content on Instagram and Facebook.
- Rights Manager users can choose to either automatically “Block” or “Monitor” the matched video, or send the match to the “Manual Review” tab to be reviewed and acted on at a later time.
- If you’ve already uploaded reference files and applied match rules for protecting video on Facebook, the same rules will automatically apply to Instagram, if the action is also available for Instagram.
As Facebook expands its push into video, and looks to broaden the usage of its ‘Watch’ platform, protecting the rights of publishers will become a larger concern. This update will help provide additional detection and protection, which should help reassure creators as they go about expanding on their Facebook efforts.