Because the way people acquire information has changed, Facebook has become an effective platform for connecting small businesses with their audience. In the "good old days", your customers mainly obtained information from newspaper, radio and television. These sources, while still relevant for some, have become increasingly less relevant for small business. Why? Because they don't work well locally. The emergence of the internet has meant the information flows easily on a local, national and global scale.
Facebook has changed the way we market to our customers from one-way to two-way. People can now acquire information and convey their own sentiment at the same time. This facilitates exchanges and interactions among people and makes information flows more influential in the real world.
Convinced? How to make your Facebook page a killer marketing tool:
Engagement is key
Facebook makes it easy to connect with the local customers that matter most. Firstly, focus on getting their attention. Engagement is all about attracting interest, so start by posting useful information, news or entertaining pictures, to get people to talk about your business and your products. Once customers get to know you, they are much more likely to buy from you. Once you have built a stronger relationship with your fans you can use Promoted Page Posts to ensure that your stories are prominently displayed in their News Feeds.
Get more Likes
Before exploring all of Facebook's ad options for business, start simple. Reach out to family and friends, and ask current customers to Like your page. By getting more Likes, you can increase your audience. When you start using Facebook Offers or other promotions, you'll have a much larger audience of fans and friends of your fans. Remember though: quality over quantity.
K.I.S.S with the 80:20 rule
It's great to feature your products and services: but not all the time. When you showcase your product or service offering, try and stick to the 80:20 rule. That's 80% valuable and relevant content to your audience and 20% sales messages. Your audience will feel like you care about their needs and not so much your need to sell.
Give something away
Giveaways and coupons are a great way to get more customers to visit your store, and these types of promotions can be more effective with Facebook. Give a unique coupon code to your Facebook audience and drive sales through your door and online.