Facebook has released its latest ‘Topics to Watch’ report which highlights the key subjects gaining momentum, based on mention volume, across The Social Network.
The monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook, up to 80% of the topics they've identified in their monthly reports have gone on to become more significant movements.
The data can help businesses identify topics of interest within their industry – not all the trends will be relevant to your company, but if there are any of value, it may be worth incorporating them into your content approach.
So what’s gaining momentum on The Social Network?
First up is ‘Calabaza’, which, according to my quick research, is a West Indian pumpkin
As you can see, the topic has been particularly popular among women – may be worth adding into to your menu given the mention increase.
Also listed is ‘Eucalyptus’ – which, being Australian, I’m somewhat more familiar with.
Seems like a lot of interest from the 34-49 female subset.
Hey, who’s into ‘Glitch Art’?
Glitch art is a digital-inspired art form, which looks largely as the name would suggest – here’s an example from artist Rosa Menkman.
Given the season, ‘Hypoallergenic’ is also a popular term.
And ‘Isochronic Tones’ - an audio-based method of stimulating the brain - has also seen an increase in attention.
And the final topic which saw a significant increase in mention volume on The Social Network over the last month was ‘Smartdust’.
Wikipedia says that Smartdust is:
“…a system of many tiny microelectromechanical systems (MEMS) such as sensors, robots, or other devices, that can detect, for example, light, temperature, vibration, magnetism, or chemicals.”
So there’s that.
Admittedly, the listing for February seems somewhat limited in practical content application, but no doubt various businesses will have angles on these subjects, which may be worth tapping into to boost reach and resonance.
You can check out Facebook’s full ‘Topics to Watch’ report for February 2018 here.