I'm wondering if any corporation has the courage to try an approach to blogging I am about to describe below? Given that many corporate blogs are now, or in the future will be, only marginally successful, I've been contemplating a way to keep the whole corporate social media experiment from failing. Here's the basic idea:

In return for a one-year non-renewable employee contract, a blogger with exceptional writing ability and blog experience, is hired to produce the corporate blog, posting in his or her own name on behalf of the company, and saying anything he or she wishes and, as a key part of the deal, the blogger gets to attend any meeting, visit any facility, converse with any employee.

Some more specific terms and implications of this fantasy business blog vision: The blogger can be fired, I suppose, but will be paid in full for the term of the contract. The blogger has no expectation that being biased in any way will gain him or her long-term employment stability and so there's an incentive to be