2. Give me an definition of social media for a newbie, and you can't use the words "community", "evangelist", "conversation" or "engage".
3. I'm a successful company, and I'm not yet exploring social media. Why should it matter to me if what I'm doing isn't broken?
4. Tell me the real challenges I'll encounter as a business when I'm starting social media efforts. Now tell me why I should bother overcoming those when I have enough issues to deal with already.
5. Take social media out of the communications sandbox. Tell me how else it moves business forward, operationally, culturally, otherwise.
What other questions are bugging you?
Link to original post