Conversation Matter: Bridging the Social Media Gap
Last month Michael Brito contacted me about a project he was getting ready to launch. I'd met Michael at a conference last year, he had left HP right before I started working there. He went to Yahoo and now is at Intel. Michael's idea was to launch a site that would be written by employees at big companies for employees at big companies.
Most of the content out there today is written by "thought leaders" and "consultants." Many of whom have never actually executed a full blown social media campaign themselves. They've read the usual books, subscribe to all the right blogs and then regurgitate that knowledge back on their own blog, but they've never really done it.
This doesn't mean that they aren't smart people. This doesn't even mean they couldn't do for their clients what they preach. It's just that they don't truly understand the challenges that todays social media practitioners face.
Today's practitioners are usually adding social media onto their already full plate of responsibilities. They have to set the strategy, execute the tactics and follow through to make sure everything goes according to plan. If things don't go well they don't loose a contract they loose credibility with their management. And they often loose the opportunity to try something like it again. For more on this rant, see my previous post.
Today marked the launch of Conversations Matter. Michael has the first post up and the rest of us will be chiming in shortly. Make sure you hop on over and check it out, grab the RSS feed and stay tuned in.
Technorati Tags: Conversations Matter, Social Media, blog, brands,
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