Creating your own, original content is a great way to help boost your brand messaging - but it's only one part of a larger process.
As content marketing has risen in popularity, more and more businesses have sought to add it into their marketing mix, but there are still many questions about exactly what to publish, whether they need to be producing keyword heavy, focused posts, where they can find ideas.
To help with this, Point Visible have created this comprehensive infographic which covers all the key elements of content creation, and importantly, distribution as well. If you're not sure where you should b headed, or are just looking for new ideas, this infographic should help provide some guidance.
A version of this post was first published on the Digital Information World blog.