If you're like me, many of you out there have had your fill of social networks this year. MySpace, Facebook, LinkedIn, OpenSocial, Gorooze, the list goes on and on. Well I say enough is enough already. In fact, I heard this acronym at BlogWorldExpo - YASN - Yet Another Social Network.
According to data on Alexa:
• 1/3 of all Web visitors in August 07 visited MySpace
• 1/7 of all Web visitors in August 07 visited Facebook
• 5 of the top 10 sites in the world are all Web 2.0 sites
• ½ of the top 30 sites are all social networking sites
Powerful data and powerful growth by these sites point to their diversity, and only you will know which ones would be the best fit for you personally and your brand. But I would like to suggest you adopt a strategy solely for Facebook:
1) Why Facebook?
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According to data on Alexa:
• 1/3 of all Web visitors in August 07 visited MySpace
• 1/7 of all Web visitors in August 07 visited Facebook
• 5 of the top 10 sites in the world are all Web 2.0 sites
• ½ of the top 30 sites are all social networking sites
Powerful data and powerful growth by these sites point to their diversity, and only you will know which ones would be the best fit for you personally and your brand. But I would like to suggest you adopt a strategy solely for Facebook:
1) Why Facebook?
- With 60 million users year to date in 2007, and 50% of which return daily, this one should be tops on your list!
- Sure, throwing sheep and poking people is fun, but why not add value to the conversation by posting quality content? (Small side note - if you read the fine print, Facebook owns all content you create on the Facebook site)
- add the Twitter application - so others can see what you are doing
- add the Del.icio.us application - so others can see what you are tagging
- add StumbleUpon - so others can see what you are finding interesting
- add zuPort for YouTube - so others can see what videos you posted
- The Seinfeld group started with just 10 members, but by the very next day it was up to 2000 members!
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