Infographic's key takeaways
Your readers cannot pay attention to everything - the mind is not wired that way. To get their attention, readers must be given a reason to focus on what you want, instead of paying attention to everything else. Your post title matters. The only part of a blog post your reader is guaranteed to see is the title so make it stand out.
Use anything that will put the reader in the right position to see what you see.
After the title the opening sentence is the second most important part of a blog post. Use the following to pull your readers in and get them to keep reading. Ask question, share quotes, use metaphors etc.
Grabbing your reader's attention doesn't matter if you don't keep. Even after that first sentence, there is always a chance your reader will leave your website. So don't use a misleading title to grab attention, because you won't keep it. Avoid using industry jargon and insider language unless it's appropriate for your audience.
image by: wikihow