How are you giving yourself away online? Are you being selfish with your knowledge, or are you sharing it with the world?
That is the question that the world renowned "nametag guy", Scott Ginsberg, asked all of us in our recent Better At Marketing interviews. And, he wasn't just doing it for the sound byte. Scott means it and has seen the power of what it can do.
We have said before, that the Internet rewards compelling and informative content. Content that helps people and makes them what to share what they have learned with the rest of the world. When we say this, what are really talking about is giving away what we do best.
We need to be willing to give away what we know best, in order to gain audience and to build a trust relationship with people that could potentially become customers.
Conventional wisdom tells most business owners to give away something that has little value and reserves the best for paid customers. But why, when the freely given product can build the most trust?
What are you an expert at? Is it making cookies? Is it running an Internet marketing company? How about wearing a nametag?
The subject matters a lot less than you might think. The key is really in the generosity and the willingness to share that expertise with the world.
Hello My Name Is Scott Ginsberg
Our interview with Scott is included in this post. He has literally transformed wearing a nametag into a six-figure enterprise. For an ongoing 3,946 days, he has worn a nametag every single day to make people friendlier.
He is now the author of 12 books, including HELLO, my name is Scott, The Power of Approachability, and Make a Name for Yourself.
Scott has been dubbed as "The Authority on Approachability," and is ask to speak on the subject regularly. He has also worked as a consultant with some of the worlds largest companies.
We talked with Scott about how wearing a nametag every day has change his life, and his business. We also picked up a few tips on approachability, making better small talk, and Scotts writing routine.
You will definitely want to follow Scott on Twitter where he is a master at creating conversation. He also blogs regularly about approachability, business, and marketing on his blog.
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