During a press briefing in Seoul, Google's Eric Schmidt was asked about the flavors of today's evolving Web, specifically Web 2.0 and Web 3.0. Before describing Web 2.0 as a "marketing term" and distilling it down to AJAX, Schmidt told the reporter, "as far as Web 3.0, I think you just invented the term."

Apparently Schmidt's oversimplification of Web 2.0 has folks amused. I noticed several Twitters ( or is it Tweets?) within the hour of posting this poking fun at Schmidt's take.

And while it's obvious AJAX improves the way we interact with content on the web, it's just technology. Web (whatever the number) dot oh won't be remembered under the brand of any technology. It'll be remembered in terms of our collective experiences. I can see the nostalgic headlines already, "Web 2.0, The Era We Made Contact" or "Web 2.0, The True User Experience."

Schmidt went on to guess at what the next rev of the Web might bring, essentially describing a world of lightweight mashups accessible on any device and pulling the their data from "the cloud." He finished by predicting the applications would be distributed virally, through social networks, email, and other forms of electronic communications.

Seen first @ Read/Write Web..YouTube posting by KoreaCrunch