The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen by the people you want to see them at the optimal time for them to do business with you.
Many of the people we've talked to about updating are either letting it go to the last minute or planning on letting Google set the best defaults for their ads since "Google knows best". While it's true that this may be OK for a lot of people, let's face it, Google's best interest in in you spending more money on your ads. It's worth your time to put some thought into when, where and on what device you want your ads spending your money.
The Tatu Digital team put together this infographic for Enhanced Adword best practices to help you get rolling quickly. The most important thing? Plan out how you are going to run your campaign and take some time right now to familiarize yourself with your best options. Letting it wait until the last minute is not going to be in your best interest.
If you need a little help with this, just let us know. We are up to speed already and here to help you make a smooth transition. Let us know how we can help you with your Adwords, Facebook or Twitter campaigns.
Feel free to share this infographic. Just right-click it and save it to your desktop. The more the merrier!