Google's adding a couple of small, but relevant testing updates to help improve website performance via its Google Optimize platform.
As explained by Google:
"With more and more customer interactions happening online, it’s critical to have a high-performing website. One of the best ways to improve the performance for your site is to run site tests, but it can be a challenge to manage all of them. That’s especially true when you’re managing multiple experiments, juggling different schedules, and then analyzing all the data. That’s why we’re adding three features to Google Optimize to make it easier to manage and measure your experiments."
The first new addition is email notifications, which will provide automated updates on your Google Optimize experiments.
"Now, whenever you create a new experiment, you can choose to receive email notifications directly. You can also opt in or opt out at any time in your container settings or within a specific experiment."
The option will make it easier to stay on top of your tests, without having to constantly check back.
Google's also adding a new “Experiment ID with Variant” in Analytics, which will combine your Optimize Experiment ID with the specific variant of your site that users saw.
The option will make it easier to analyze your Optimize experiments within Google Analytics.
"Now that your experiment data is in one dimension, you can create a segment in Analytics with a single click. Use it to add a segment to your Analytics report and understand if Variant A or Variant B had a more positive impact on your revenue per user. If you’re using Optimize 360, you can also create an audience from your segment, then reach these users through remarketing campaigns or custom site experiences."
And the third new addition is experiment scheduling, which will enable users to build experiments around specific periods, without having to worry about manually starting them.
Google Optimize is a more advanced tool, but it can be a great help in maximizing your website opportunities by giving you a better understanding of visitor behavior. These new tools add to your reporting options, giving you more ways to glean relevant data from the tool.