ItÂ''s timely because integrating environmental factors into decision-making is likely to become a key issue in 2009 for businesses and governments. Timely, Â- according to The Wall Street JournalÂ's Â"CEO CouncilÂ", recommending today that the new Administration pursue a variety of alterative energy technologies, and Â"mandateÂ" improvements in energy efficiency-- strong calls by corporate CEOs.
Timely also, in the words of Thomas Friedman. "We have exactly enough time -- starting nowÂ...", he writes, to make dramatic changes to avoid the projected doubling of CO2 levels by mid-century. I heard Friedman speak last week at the Atlantic MagazineÂ's Â"Green Intelligence ForumÂ" about his new book, Hot, Flat, and Crowded. He makes pointedly clear that we must dramatically transform global energy technology, and that there is a need for the US to lead this (who else will?), and in turn restore its economy and standing in the world. (Agenda and speaker bios are available in PDF format. )
The folks attending the Green Enterprise Unconference are going to be a fascinating group Â- top executives and environmental/sustainability managers and consultants from a range of organizations:
CarbonFlow
Cisco
Sun
Yahoo!
Random House,
GreenIT
Accolo
Resources for Environmental Protection
Positive Impact Partner, Inc
Sustainable Silicon Valley
Goodwill Industries
Acterra
Clean Tech Group, and many more.
See a fuller listing of attendee titles and organizations.
IÂ'm also really looking forward to it because the "Unconference", an event format in which we the attendees shape the agenda Â- no death by PowerPoint, will be facilitated by Kaliya Hamlin, (just named as one of Fast Companies most influential women in web 2.0).
Hope you can join us: The Â"Green Enterprise UnconferenceÂ"
