Facebook advertising is an incredible way to increase sales, boost brand awareness, build community and, essentially, help achieve your business goals.
With more than 1.28 billion daily active users, and close to 2 billion monthly actives, it's highly probable that your target market is using the platform on a regular basis, making it a great option to reach them.
Developing and launching a Facebook ad campaign is easy and only takes a few minutes. You can spend as little as $1 a day up to hundreds of thousands if you have the budget.
But while the tactics of setting up a Facebook ad are quite easy, achieving real business conversions - at an optimal cost - is not always so simple.
There are some key mistakes many marketers make that are stopping them from success with every ad they launch. Take a listen to the latest Social Zoom Factor podcast episode 233 to learn 7 of the most common reasons why your Facebook ads are not converting - and how to fix them to improve your efforts.
In this 30 minute podcast you will learn:
- 7 Top reasons your Facebook ads may not be converting
- How to increase the ROI of your Facebook advertising investment
- Why you must know your customer and who you serve before even thinking about starting Facebook advertising
- Why you need to respect where your ideal customer is in the sales funnel
- The importance of visuals in successful Facebook advertising for business
- Why your ad may not be converting due to message that's not relevant, or on target with the needs of your audience
- The importance of a relevant and valuable offer that resonates with your audience
- Understanding the different levels of your conversion funnel
- How to stop the leaky bucket and capture more leads
- Facebook Image Sizing Reference Guide and Adobe Photoshop Templates (free download)
- Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime
- Facebook Advertising Policies in a Nutshell
- Facebook Advertising: Difference Between Boosted Post and Other Advertising Options
- Facebook Groups for Business in a Nutshell