So much has changed in digital marketing over the last year, with a range of additional tools and considerations - and algorithm impacts - to keep in mind.
So how is your businesses looking to tackle its holiday marketing approach?
The team at Promo were keen to get some insight into the varying approaches, so they conducted a survey of more than 400 business owners and marketers to learn which marketing trends are most likely to take hold.
Here are some of their key findings:
- 2018 marks a tipping point for video marketing – nearly 50% of respondents started using video just within the last year
- In total, 77% of all marketers in the survey are using video as part of their marketing strategy
- Facebook wins the day – with nearly 80% of respondents saying they plan to spend the majority of their holiday budget on FB ads