The undeniable love between Instagram and the fashion industry is perfectly summed up by the most liked Instagram image of the last five years; the selfie of model Kendall Jenner lying on the floor in a lace dress with her hair arranged around her into heart shapes. It gained 3.1 million likes, with more than 10,000 Instagrammers also using the hashtag "hearthair" to share their own versions of the image.
Instagram is hugely influential in the world of fashion. In September 2015, when the Spring 2016 fashions collections debuted, Instagram reported that engagement on the platform reached 44 million unique accounts and had 360 million interactions.
Instagram's also spawned the creation of "Insta-Models" who are part of the Millennial generation using Instagram as a tool to build their own personal brand. Such is the power of utilizing Instagram to drive engagement that these "Insta-Models" can be paid up to $300,000 dollars per post by big brands.
For a more in-depth look at Instagram and its influence on the fashion industry; see this infographic created by Evoke.ie