According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter. Luckily, infographics are full of visuals which can help help better convey your key messages.
Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
When it comes to producing infographics, the simpler, the better. The less text you have on infographics, the more simplified they'll be, which can boost their impact among consumers. Infographics enable you to organize information into an informative and interesting way that’s easy for consumers to understand.
Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic, which can put the information into short, clear thoughts is often far more appealing.
A version of this post was first published on the Digital Information World blog.