Some key takeaways are:
Use humor to create shareable contentInsurance brand Allstate uses a fictional character, Mayhem, to humorously describe situations where insurance can step in and save you. The @mayhem Twitter account has more than 55,000 followers since its launch on September 25, 2013.
Create engaging social media campaignsDockers, a popular clothing line, launched a B2B and B2C social media campaign, Wear the Pants, to increase brand awareness. They asked people to become Facebook fans and submit a plan for putting their personal or business dreams into action. One fan would win a cash prize to implement their plans. As a result more than 4,500 people entered the contest and Dockers has expanded their fan base more than five times since the contest launched.
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