The importance of understanding consumer eye movement and interaction is increasing in business. Websites that are designed without considering user's overall experience will become ineffectual with consumers and thus obsolete in the very near future. In order to stay ahead of the game and connect with more prospects online, you need to do more than just have a nice-looking website. You need to spend time learning how consumers think, act, and behave online.
101 on Eye Tracking: How Your Eyes Move on a Website Infographic