Social media automation can help you to stay on point with your marketing by giving you the time and space to focus on engaging with your audience.
Take a look at this infographic from insuranceoctopus that illustrates how social media automation can work for your business.
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2 key takeaways:
Not everything should be automated, but as a general guide 'your own awesome content as well as other's awesome content' is a great formula to get into the habit of scheduling ahead of time. Scheduling and sharing the thoughts and quotes, or retweeting the content of others - particularly if they're an important or valued in your industry - Sends a message to your audience that you're supportive of the industry you're a part of. It's a great way of networking.
Remember that automation is not a replacement for genuine interaction on social media but it can help to enhance it by freeing up time to find great content to share and to have meaningful engagement with your customers.