Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you?

The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic.

Here’s a quick summary of the key points:

• Using stories to influence decisions by creating experiences
• Making your audience think your idea is their idea through emotional relations
• Through metaphors, stories can engage your audience further.
• Stories can improve engagement directly to a sense and activate the part of the brain that controls the senses
• Stories can engage the audience’s part of the brain that controls movement

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.