Instagram is the platform of the moment, now with more than a billion users, and an ever-evolving array of content options, including Stories and now IGTV.

If you're one of the many marketers looking to get into Instagram, you might be surprised to find that, initially at least, it's not as easy to gain a following as it is on, say, Twitter or Facebook. Users are more choosy on Instagram, more hesitant to tap that follow. If you want to win at Instagram you need to be strategic, and you need to learn what works to boost appeal to your target market on the platform.

So what does work? The team from Leisure Jobs have put together this colorful infographic, which outlines a range of best practice tips which are worth applying, at least for a test period.

Check out the full infographic below. 

A version of this post was first published on the Red Website Design blog.