Influencer marketing has risen in popularity over recent years, and has now become one of the most effective ways to boost brand awareness, improve favorability and, as a result, increase sales.

But getting it right isn’t easy. The best campaigns benefit both brand and influencer, creating a seamless link between them in the viewer’s mind.

To make the most of your next influencer marketing campaign, here's an essential infographic guide from the team at Redpill

This post was first published on the Digital Information World blog.