If you haven't heard, visuals are a big deal in content and social media marketing. Including relevant visuals can increase response rates, engagement, and boost your brand awareness and appeal. Really, if you're not already utilizing visual elements in your approach, you're already behind.

But which visuals will work best for your brand and digital content efforts, and how can you best incorporate them to maximize impact?

This new infographic from PMG outlines some of the best visual options you should consider, including stats on their effectiveness.

A version of this post was first published on the Digital Information World blog.