The rise of social media has had a transformative impact on many industries, but arguably none more so than the HR and recruitment sector.

Most recruiters now actively research potential candidates by assessing their social media presence, while they can also use ads on relevant digital platforms to ensure they get their open position listings in front of the right audience.

There are also more options to choose from - LinkedIn being the most obvious for job listings, but Facebook has also rolled out job posting tools, while even Twitter and Instagram can help connect you with the right people.

To help you get a better handle on how to maximize your job ads, check out this infographic from Akken Cloud.

A version of this post was first published on the Digital Information World blog.