In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.
At times, you may interact with people online in a way that offends them and you aren't even aware that you have done that. It isn't even always about the words that you use. Sometimes it is about the attitude that you express or the things that you don't do. The last thing that you ever want to do is alienate, and then subsequently lose, customers. If you are sensitive to people and truly remember that they are human beings, you can't go wrong.
There are many ways in which you can maintain strong and long-lasting relationships with your customers and if you follow the rules, you are guaranteed success.
Meeting your customers' expectations
It is extremely important that you continue to interact online with you customers forever. Once you have established your business's web presence, your customers will come to have strong expectations that you have an obligation to meet. Remember, those expectations are not unreasonable. They will expect you to respond to them quickly when they reach out to you. That is exactly why you need to stay connected to the social media channels on which you interact with them. It goes without saying that businesses must monitor who is "speaking" with them and respond as quickly as possible. You would never want customers to feel ignored or snubbed. If you are faithful to this concept, your brand will continually be strengthened.
Responding to comments that your customers leave on your blog
Even though blogging will take up quite a bit of your time, it is one of the most effective ways to build relationships. When it comes to social media, the content is one of the most critical elements. Sharing your blogs with other people and consequently getting those people to continue reading what you are sharing and becoming loyal to you is something that your business simply cannot do without. Admittedly, it is not always easy to come up with new topics and put them into a blog that is effective and compelling. However, after you have successfully done that, it doesn't end there. People read your content and want to make a comment or ask a question. You have a responsibility to respond to them and to keep the discussion moving. That is the way that you will form new relationships and that you will eventually acquire new customers. It is the least that you can do considering that they have taken the time to read what you are writing and think about it deeply enough to want to speak about it with you. It isn't necessarily critical that you respond personally as long as someone from your business responds and responds quickly. If this doesn't happen, you will undoubtedly lose that connection.
Respond on Twitter
Twitter is one of your most important social media channels when it comes to interacting with your customers. As you are monitoring your brand online, you are bound to receive all sorts of good and bad comments from customers. The positive comments are great but the negative comments are actually the ones that make you learn the most about what people want and need and they are what will help you to improve upon what you have so that what you are offering is superior to what you were offering before. It will improve your business and your sales ultimately. You should always be watching Twitter to learn what people are saying about you and your business. It is sensible customer service.
Respond to Emails
You can never use the excuse that you have so many Emails that you don't have the time to answer them. Without your customers, you won't have a business. It doesn't matter what you are selling and how large or small your business is. You have a big responsibility to respond to Emails from customers (within 24 hours, if at all possible).
Treat online communications as seriously as hardcopy letters
Unfortunately, this is a common attitude in business. Because it requires less effort to communicate online, it is often not taken as seriously as a letter that is received through the regular mail. However, the concept of what is being said is just as important. When the online technological revolution (maybe 10 years ago) was just beginning, it would have been easy to understand, but definitely not today. Online communications are a way of life nowadays for most people. No matter how the communication is delivered to you, you have an obligation to take it very seriously.
Your online interactions are what will get you to enjoy greater success in your business. You need to devote as much time as is required to making your relationships work and you need to do it in a way that makes your customers feel satisfied and special. Really understanding human behavior is critical for you and your business. You must make your customers understand that their needs and wants come about yours, as the business owner. After all, without your customers, your business wouldn't exist.