Are you wondering how to choose photos your customers will love? And what makes a Instagram photo outstanding? Then take a look at the infographic below, courtesy of Olapic
, to get these answers and more.
Olapic analyzed 130,000 photos from 61 different companies to determine what type of images drive more engagement, likes and comments. They found many visual triggers and context clues that can increase engagement, but on the other side can cause decrease in sales performance, and vice-versa.
A key takeaway: brands and retailers should use separate selection criteria when integrating Instagram photos into websites - optimized for either sales or engagement.Photo credit: alphabetapieandcakes.wordpress.com