How today's technologies can create the sustainable organisations of the future Among management thinkers such as Hamel, there is now emerging a consensus about the potential for innovation-driven transformation within the organisation to be unleashed by emerging 'Web 2.0'-based tools, such as blogs and wikis. The failure of established companies to innovate, he and others contend, can lie simply in the fact that those who need most to be connected to bring their ideas to life don't yet know each other exist.
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