But despite the unique experience, I've decided to take an opportunity which I feel is both a better fit for myself and my family with a privately held, global leader experiencing explosive growth. As of this Monday I will be starting my first day as an SVP with Edelman Digital, the digital arm of Edelman worldwide, a global communications firm with local roots in Chicago and a small army of smart and talented people distributed globally.
I've always talked about the intersection of planning and improvisation and when things don't go according to plan, you often have to re-calibrate and sometimes modify direction. I've known Rick Murray who runs the digital group at Edelman for some time now, and after some considerable deliberation it seemed to make perfect sense to go in this direction. I'll be able to apply what I've learned in both the digital agency and start-up environments and apply this experience to work across every time zone, language, culture, industry and every conceivable audience.
I'm also sad that in the process I'll be saying goodbye to the incredible brain trust at Dachis Group. Jeff, Kate, Pete, Jevon, Ellen, and Bryan have all been amazing to work with as well as our esteemed colleagues in London and Sydney. I've stretched myself as we forged new ground putting the company on the map, communicating the vision and establishing a foundation as we began to engage clients dealing with new challenges and opportunities in a hands on fashion. The vision of Dachis Group is dead on-businesses who want to adapt and thrive in today's networked economy WILL become more social (open, collaborative, efficient). I still believe this and my colleagues are well positioned to help lead the way.
But as for me, joining Edelman is something I look forward to as it offers both scale, flexibility combined with a wealth of great minds working with great companies. You can expect to see me collaborating with new clients, moving the Edelman digital presence forward, and I'll still be speaking, blogging, tweeting, and writing at Harvard Business.
Jeff and team, thank you for the valuable experience. Rick and team, see you on Monday.
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