We are right in the middle of the 39th Annual New Orleans Jazz and Heritage Festival. Every year, for as long as I can remember, visitors have been subjected to the original banner advertising-an airplane circling the grounds with an ad attached to its tail. Normally, the ads are for area bars, encouraging people to continue partying at their establishment when the festivities end for the day around 7 PM.
On the opening day this year, first the first time I saw a banner ad for Pop-a-Lock (just to clarify: that doesn't mean it's the first time they advertised here, but it is the first time I recall seeing it). It is the perfect place to promote yourself. At an outdoor festival, when thousands of cars are parked in the surrounding neighborhoods, more than a few people are likely to lose their keys or lock them in the trunk.
My first thought upon seeing the beautifully made banner (most are pretty cheaply done) was the brilliance of the effort.
Then, I felt a deep sigh emerge.
For all of their brilliance and care in creating the banner, they failed to offer a way to contact them. No phone number, text number, e-mail or web address. Nothing.
The harder you make someone work to reach you, the less likely it is that they will even try.
If you have never experienced Jazz Fest, you should. The music is amazing, covering a wide spectrum of genres. Even more remarkable is the food, arts and crafts. You won't find a better mix anywhere.
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