With social media giving everyone their own platform to share their thoughts and opinions, influencer marketing has logically been on the rise. But in 2018, it looks set to become even more prominent, with more consumers relying on social platforms to help shape their opinions on everything - from products to political affiliations.
But how influential is social media actually - and which platform drive the most action?
The team at Collective Bias have put together this infographic which outlines an assortment of influencer marketing stats and insights, which might not only raise a few eyebrows, but could help you better target your marketing efforts.
Check out the full infographic below for their insights.
A version of this post was first published on the Digital Information World blog.