I'm not going to pretend to be an Instagram aficionado (Leilah Van Der Schyff would probably laugh at my account peppered with filtered pictures of my kids doing banal things). Nevertheless, I love this infographic because of the examples of brands who use Instagram effectively. I think nearly everyone agrees about how effective images are for communicating online, and that Instagram is popular with Gen Z. It's a pretty safe bet that Instagram will continue to grow in importance in the next few years.