When Dale King
from GuruKnowledge contacted me about doing an interview, initially I
was thrilled. Who wouldn't want to be featured as a "guru!" Then I learned that his website was focused on "internet
marketing's biggest stars."
"I'm not an internet marketer," I spit out, with great disdain. I couldn't believe he'd lumped me into that slimy group of online scam artists who sell their lame information products at obscene prices. (Do I have an attitude, or what!)
It took Dale a while to calm me down, but eventually he convinced me that internet marketers could be nice people too - like me!
Afterwards, I realized that my own visceral & wildly negative reaction was exactly how lots of people feel when they go in to sales. They don't want to be one of those manipulative, product-pushing salespeople! And I don't blame them. I don't want to be one either.
But it was good for me to feel that feeling again. It reminded me how important it is help salespeople understand that good selling (whether online or in person) is based on creating value & making a difference.
So, after all that, if you're interested in reading my views on internet marketing, click here.
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