Our clients have certain expectations. For example, when it comes to a clients' phone experience, clients expect us to be available when they call. They expect us to be polite and have an expertise in that subject matter. If we don't do these things, it will impact our clients' perception of us negatively. However, it is not as if our clients will recommend us to their friends and relatives if we do them. It is simply expected.
Reevaluate the experience your firm provides to your clients. Is the bar you've set for providing great service set too low, and what you consider great service your clients simply consider to be the basics? Chances are you have if your clients are not selling your firm for you.
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