Everyone and I mean everyone is buzzing about social media implementations these days.. what's working, what's not etc...I think the fundamental question you have to ask yourself if you are involved in a social media implementation or are championing such a change is a very fundamental question... Is Your Company Social? Well? Is it? And by asking this question, I'm asking you to judge whether or not your organization has both the DNA and the chutzpah to embrace and engage in social media. What answers do you get to the following questions...
- Is the company open to developing digital participation guidelines? If so, are they binding or encouraging?
- Are there a lot of grass roots social media projects underway?
- Are there organizations dedicated to community management and new forms of customer engagement or is their a willingness to develop such?
- Are you utilizing Net Promoter Score as a means of measuring customer sat and loyalty?
- Does your organization have a passion for Web analytics insight?
- Does the company want to be educated on and figure out how to govern social media initiatives?
- Does the company consider UGC as if not more important that the content it creates?
- Does the organization avoid or control the "Not invented here" syndrome whether it be in product, process, service or content areas?
- Does the marketing organization realize that the market has move to a permission based, 1:1 word of mouth marketing model?
- Does the company realize that classical brand management is not the most effective means to manage a brand today?
- Does the company embrace, reward and encourage failure as a means to success?
A positive on at least 75% of these means that your organization has the right DNA for social media. If not, then a lot of pre-work to genetically re-engineer the company is in order.
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