Top executives are moving steadily toward the online environment. Big surprise. According to an online study from Forbes.com and Gartner,
...the Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, has decreased 36% since 2004.
This move into heavier usage of online media, however, has not reduced their usage of other media, according to Ipsos. This study indicates that nearly half of C-Level respondents are still utilizing other media as heavily as they ever have, as you'll see in the chart below.
Are you using a multimedia approach to reach C-level executives?