Testify, KD: Yet another proof point that PR doesn't get it. The Public Relations Society of America has a teleseminar later this week with the charming title: "Surviving in a World Where Everybody Is a Journalist: Overcoming the bullies, bloggers, bloviators, and bellyachers in this "new media" environment".
Man, do I have better things to do with $200 US for a teleseminar that puts together a title like that.
The other thing that just does not compute is the choice of speaker. I've mentioned Jim Lukasweski before, and he appears to be a pretty top-notch crisis communicator.
But having a crisis specialist deliver this program seems to me to be the wrong choice -- why not talk about this in terms of relationships, rather than attacks.
I note that KD is doing a PRSA teleseminar on new measurement tools in January. Let us hope that PRSA isn't stupid enough to cancel or to muzzle her.
Ciao,
Bob.
PS: Congratulations to KD on her new book, and ... somebody send me and Joe Thornley a copy!
Link to original post
Man, do I have better things to do with $200 US for a teleseminar that puts together a title like that.
The other thing that just does not compute is the choice of speaker. I've mentioned Jim Lukasweski before, and he appears to be a pretty top-notch crisis communicator.
But having a crisis specialist deliver this program seems to me to be the wrong choice -- why not talk about this in terms of relationships, rather than attacks.
I note that KD is doing a PRSA teleseminar on new measurement tools in January. Let us hope that PRSA isn't stupid enough to cancel or to muzzle her.
Ciao,
Bob.
PS: Congratulations to KD on her new book, and ... somebody send me and Joe Thornley a copy!
Link to original post
