It's okay to admit that you watch The Bachelor. Even if you don't, you probably skim the covers of the gossip magazines that look you square in the eye at the checkout counter.
The truth is that The Bachelor can teach us a lot about social media. More specifically, it can teach us how to successfully use a hashtag on Twitter.
This ABC show drives more conversations and traffic than most prime-time weeknight shows, especially with the finale quickly approaching. According to TweetReach, this past Monday #TheBachelor hashtag generated:
15,000 tweets2,041,070 impressionsAn audience reach of 2,008,267 followersSo what can businesses learn from Chris Harris and ABC? You must consider these 4 things to make your hashtag successful:
- Promote your hashtag.
- Give your audience something to talk about.
- Keep your audience so entertained that they talk about you long after the hashtag is announced.
- Time your hashtag properly.
Use hashtags to broaden your reach and to engage in conversation. Take a lesson from prime-time television shows and up your Twitter traffic!
Do you have a notable hashtag success story to share? We want to hear about it! Tell us about it below.