Recently there's been an explosion of brands adding mobile to their marketing mix using Snapchat. Watching the adoption of Snapchat has been fascinating and we've been keeping an eye on the implications this social platform can have on small business marketing.
How Snapchat works
Snapchat is a mobile app that shares photos and videos that disappear after a short time.
A Snapchat picture, or "snap" is only available for a set time: from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to last for up to 24 hours (golden opportunity for small business!).
Leveraging Snapchat for Small Business
Because the youngens like luv Snapchat 4evs, it's a perfect medium for engaging the 13-25 year old demographic. Deliver offers and coupons in a matter of seconds and not only reward customers, but provide incentive to keep them coming back for more.
GAIN NEW FOLLOWERS
In the same way coupons retain customers, giveaways can expand your reach and generate leads. Use a giveaway promotion to encourage fans from your other social platforms, to add your brand on Snapchat.
TELL YOUR BRAND STORY
Snapchat recently added the Stories. The feature lets brands send out a combination of images and 5-second videos to tell a story. It's prefect to build rapport with your audience and give them a glimpse of behind the scenes. After all; that's what social media is all about.
PREVIEW A NEW PRODUCT
Sneak peeks on Snapchat build customer loyalty and buzz around a new product before it launches. Your brand's snaps could include a string of teasers leading up to the product launch.
- Consider using Snapchat to reach a young customer base (13 - 25 year olds)
- Great channel to deliver time-sensitive offers to your customers
- Use Snapchat to tell your band story and give a behind the scenes look at your business
- When you send out a snap treat your community like friends rather than customers.