Whether you have a large network on LinkedIn, or you're just starting out, you likely don’t have a lot of time to invest in LinkedIn marketing.

While LinkedIn is the number one social network for B2B businesses and networking, and can be highly effective for lead generation, there will be times when you simply don’t have the time, energy or need to actively be using LinkedIn.

Should this be the case, you don’t want to go dark and disappear - you never know when or why you might need to reach out to your professional network.

Thankfully, it is possible to quickly and easily maintain a healthy presence on the platform, and retain, and even build, relationships with these handy tips for LinkedIn marketing in 15 minutes a day.

I've included more detail on each specific element on my website, but as a general overview, check out the list below.

A version of this post was first published on the Top Dog Social Media blog.