Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019?
For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they're looking to achieve with LinkedIn's tools. That's the focus of this new infographic from LinkedIn - the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use.
There are some interesting insights here. The questions are obviously LinkedIn-specific, but it's worth noting the most popular topics (the platform's 'Matched Audiences', which combines your data with on-platform insights, is a key focus) and what other marketers are using LinkedIn for.
You can read LinkedIn's full report here, or check out the graphic below.