According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers.
Given that growth, and the related increase in total LinkedIn members (630 million), it makes sense for more brands to also be looking LinkedIn's way, and assessing their best options for tapping into relevant on-platform conversations.
But what's the best way to do it? This week, LinkedIn has published a new guide which addresses the seven most commonly asked questions about LinkedIn publishing, including what to post, how to use hashtags and more.
The full guide is available on SlideShare, but we've compressed the key points into the below infographic. For more on LinkedIn publishing, you can also check out the platform's advice on how to compose the effective updates, and LinkedIn's recently published Pages Toolkit.