LinkedIn has published a new guide to its various marketing partners, which details how each can help to maximize your on-platform promotion efforts.
As explained by LinkedIn:
"Today, 1 in 5 marketers on LinkedIn is leveraging a LinkedIn partner to meet their objectives. And all of our top 50 advertisers use one or more partners to drive value for their business [...] Inside this guide, you’ll uncover information on the capabilities associated with each, while we also outline the distinct value for both in-house marketers and agencies."
The guide - which you can download here - provides an overview of all aspects of LinkedIn's partner program, beginning with its selection process and how it decides who to partner with:
LinkedIn's Partner program covers six key elements - there are four technology partner categories:
- Community Management
- Ad Technology
- Audience Management
- Analytics and Measurement
And two content sections:
- Original Thought Leadership
- Turnkey Content
The guide covers each aspect, outlining the approved partners brands can work with for each, and detailing what, specifically, the partners can assist with:
It's an interesting overview of the various assistance elements available to help maximize your LinkedIn efforts - if you're looking to make LinkedIn more of a focus in 2020, it's definitely worth a look.